Loviton didn’t start with big investors or a glossy business plan. It started with us, two people who couldn’t find the kind of women’s jackets we truly wanted. Not the stiff, overdesigned ones. Not the trendy for a week kind. We wanted jackets that felt right beautiful, effortless, and strong enough to go through more than one season of your life.

In the early days, we partnered with a small workshop to bring our own designs to life. Every sketch, every cut came from our vision of what women actually want to wear, not what the trend forecast dictates. Even now, after finding our own identity, we still work with those same artisans. Because real quality comes from trust, shared passion, and knowing every stitch has a story.

We’re not chasing the next fashion craze. We care about creating jackets you’ll actually reach for, day after day. The kind that makes you feel more like yourself, whether it’s a coffee run, a last-minute dinner, or a crisp morning walk.

Every piece is crafted with intention, not noise. Fabrics that feel like a second skin, details that matter like how the shoulders fall, the smoothness of the lining, and the balance between comfort and confidence. And most importantly, pieces you’ll love next year just as much as today.

No bold mission statements. Just a team obsessed with making women’s jackets that feel honest, effortless, and entirely yours.

If that sounds like your kind of thing, stay with us. You might just find a jacket that feels like it was made for you.